In one week. the Grand Rapids lip dub video has become a bona fide phenomenon.
The intricately choreographed video, produced by urban experimentalist Rob Bliss and set to tune of American Pie, has been now been viewed by more than 1.6 million people.
Movie critic Roger Ebert called it the best video ever. And the reaction since the video hit the Web last Thursday has helped the western Michigan city overcome its displeasure at a negative ranking from Newsweek magazine. (The magazine has since stepped back from the result.)
“Views of Grand Rapids have been formed — perhaps changed — around the globe,” The Grand Rapids Press said in an editorial today. “People saw a thriving city that knows how to have fun. That’s a good image for Grand Rapids. Credit the cast of thousands and one man, Rob Bliss.”
It’s the latest video to lift a city’s image. In January, Detroit got a boost when Chrysler featured glossy images of the city in a Super Bowl ad featuring native Eminem.
Miss the Grand Rapids video? Here’s another look.