With 1.3 billion people within its borders, China holds the largest car market in the world. Ford would like to build its market share there.
Ford only ranks as the ninth-largest company there, in terms of auto sales. The company is formulating a new strategy to make up for what they see as a slow start in China.
In the first of a three-part series that reviews Michigan Gov. Rick Snyder’s trade mission to Asia, our partner station Michigan Radio examines the possibilities for Detroit’s Big Three in potential Chinese auto sales, even as car sales have slowed.
For Ford, that means bringing 15 new models to market in the next five years, and investing hundreds of millions in plans and dealerships.
Here’s the first part of the Michigan Radio series. Keep an eye out for part two tomorrow.