Super Buzz For Chrysler Super Bowl Ad

Updated Monday evening

Only seconds after Chrysler’s two-minute ad ran during Sunday’s Super Bowl, the social media world was ablaze. A day later, the commercial, which featured the Chrysler 200, and rapper Eminem, had been viewed more than 1.6 million times on YouTube, with “likes” outpacing “dislikes” by 13,000 to 435.

By Monday night, the ad was featured on NBC Nightly News in a report by Anne Thompson. And, it was still generating talk on Twitter and Facebook.

But is it an ad for a car — or an ad about Detroit? And who benefited more, the car company or the city?
Maybe it doesn’t matter. Continue reading “Super Buzz For Chrysler Super Bowl Ad”

CG Keeping “Deep Dive” Journalism Alive

The Quill, the publication of the Society of Professional Journalists, takes a look at the shifting sands of Michigan journalism in its new issue. The story features Changing Gears in a section on regional news organizations.

Keith Naughton, the deputy Detroit bureau chief for Bloomberg News and former Midwest (Detroit) bureau chief for Newsweek who has covered the auto industry for most of his career, sees Changing Gears “as a way to keep deep-dive, heavily reported, labor-intensive journalism alive.”

Read it here.

Best Band in the Midwest — UPDATE

We’re thrilled to hear from so many bands interested in our Best Band in the Midwest contest. This spring, WBEZ, Changing Gears and Sound Opinions will team up to sponsor a search for the region’s best band or performer. Details are being finalized and as soon as we have more information, we’ll post it here.

In the meantime, if you or your band are interested in entering or knowing more, send an email to ChangingGears (at) umich.edu. We’re compiling a list and we’ll get back to you once everything is in place. Stay tuned and keep rocking!

Cleveland Gets into the Casino Game

Cleveland kicked off its first casino development Thursday. Ohio has spent years watching its residents travel to Michigan, Indiana and Pittsburgh for gaming.

A rendering of the planned Horseshoe Casino Cleveland in the old Higbee Building

Developers say they’ll spend $350 million to convert a former department store in the center of the city into a place for slot machines and poker.

Continue reading “Cleveland Gets into the Casino Game”

Amazingly, Cleveland Balances Budget with No Cuts, Concessions

Cleveland Mayor Frank Jackson

With states and cities facing fiscal crises of historic proportions, it might come as a surprise that Cleveland Mayor Frank Jackson has managed to balance the city’s 2011 budget with no layoffs or cuts in services. Some of the shortfall was made up by one-time property sales, but even so, it’s a pretty remarkable accomplishment for a mayor who rarely touts his accomplishments. Consider this, Chicago’s budget deficit is more than Cleveland’s entire budget for 2011.

Read more at the Plain Dealer.

Join Us in Ann Arbor on Feb. 16 for “Don’t Go!”

Changing Gears joins forces on Feb. 16 with the Stephen M. Ross School of Business at the University of Michigan to present, “Don’t Go! What Will Keep You Here?” It’s a 90-minute panel discussion and conversation aimed at college students, who come to our region’s universities by the thousands each year. But many of them leave after graduation to find their fortunes elsewhere.

The program will feature speakers Mike Miller of Google Ann Arbor, Luke Song of Mr. Song Millinery, a Michigan native who came home to design world-famous hats,  and Sara Jones, a 2010 Ross MBA who founded Heart Graffiti, which is taking a unique twist on graduation jewelry. Continue reading “Join Us in Ann Arbor on Feb. 16 for “Don’t Go!””

Are Electric Cars The Next Big Thing?

Electric cars are just starting to drift into America’s consciousness. But some experts predict there may be as many as 1 million on American roads by 2015. On Tuesday, I was a guest on New Hampshire Public Radio’s Word of Mouth to talk about the future of electric cars.

What do you think? Will electric cars become the next big thing?[audio:http://www.changinggears.info/wp-content/uploads/2011/02/wom-2011-02-01-vp1.mp3|titles=wom-2011-02-01-vp1]