Big Three

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Is Detroit’s Comeback Over? Carmakers Lose Market Share Gains

Last year, everyone in the auto industry was chuffed about Detroit’s comeback.

American Landscape, by Sheeler

The carmakers were enjoying a healthy rebound from the bankruptcies at General Motors and Chrysler. And for a while, at least, Chrysler outsold Toyota to make the Detroit Three the Big Three again.

But this year, Detroit’s market share has been slipping, and that has ramifications all across the Midwest.

In fact, the auto companies have fallen back to the market share level they held in 2009, as GM and Chrysler were struggling. In a piece for Forbes.com, I look at what happened to the Detroit companies during the first quarter.

Basically, there are three issues:  Continue reading

The Big Three Include Chrysler Again

For nearly a decade, the auto industry’s Big Three included at least one company that wasn’t from Detroit. Now, Chrysler is back among the three best-selling automakers.

It ranked behind General Motors and Ford in May auto sales. It’s the  first time the Detroit Three have been the Big Three since February 2006, according to Edmunds.com, a Web site that offers car-buying advice.  During its worst days, such as its 2009 bankruptcy filing, Chrysler fell as low as fifth in the industry, outsold by Toyota and Honda as well as its Detroit neighbors.

Photo by Ricardo Giaviti via Flickr.

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