Over the past few years, Toyota’s world was Total Recall — not the movie, but the struggles it faced over defects. But this year, Toyota is back to its old self, adding jobs and making investments.
It’s already spending $400 million to hire 400 more people in Princeton, Ind., and it’s brought its Blue Springs, Miss., plant up to full staff. Now, Toyota is expanding again, at its newest Canadian plant in Woodstock, Ontario.
Toyota said today it’s investing $80 million (Canadian) and hiring 400 more people as it increases production of the small RAV4 sport utility. The company will go from building 150,000 RAVs a year to 200,000 annually.
Toyota has operations all over the Midwest, including its big design and research center in Ann Arbor, Mich., its headquarters outside Cincinnati and many suppliers scattered everywhere. So, any step Toyota takes is important to our region.
Here’s a look at some of the strategic thinking behind what Toyota is doing.