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The Michigangster tee from Michigan Awesome
The story of the economic transformation in the Midwest is a story about new jobs, new industries and economic growth.
But it’s also a story about how we regain our swagger.
And part of regaining our swagger is reminding ourselves what we love about where we live. There are now countless official PR and advertising campaigns aimed at doing just that. But there’s also a growing movement of young entrepreneurs who want us to wear our local pride. Wear it like a shirt.
The explosion of new businesses selling custom-designed t-shirts is not a local thing. And the growth of the “t-shirt economy” has been going on for at least the last several years.
But here in the Midwest, selling t-shirts with a local message isn’t just a business plan. It’s a transformative idea. Whenever you see one of these shirts on the street, you’re seeing a person that’s invested in the survival, growth and reinvention of our region. At the very least, they’re willing to invest $15 in it.
And wherever you live in the Midwest, there’s a now a t-shirt to show your local pride. Here’s a list of some of the t-shirt companies we’ve found: