Last night during the Super Bowl, Chrysler ran a follow-up to its much buzzed-about commercial from last year’s big game. The new commercial, dubbed “It’s Halftime in America” ran, appropriately enough, during halftime.
The ad makes it clear that Chrysler is sticking with its strategy to promote the Motor City as a way to promote its vehicles.
After declaring that “it’s halftime in America, the ad’s narrator, Clint Eastwood, says:
People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared because this isn’t a game. The people of Detroit know a little something about this. They almost lost everything. But we all pulled together. Now, Motor City is fighting again.
The ad got us thinking: When people say Detroit, oftentimes what they mean is “the auto industry” or “metro-Detroit.” So, what exactly are we talking about when we talk about Detroit?