Copyrights could be a hurdle
At the re:publica, it also became clear during a joint panel discussion that such free use is primarily related to the clarification of copyrights in advance and that there can be hurdles here . The ZDF program director explained that, for example, it is more difficult with historical material than with current productions.
Other public broadcasters are also concerned with the subject of freely usable content. In response to a dpa request, Deutschlandradio stated: “In what form, contribution-financed content from Deutschlandradio can be made usable outside of its own platforms on a legally reliable basis and taking into account the interests of the authors” – within the framework of so-called creative commons Licenses and in particular for educational and research purposes. It also said: “Currently, such use is subject to a case-by-case assessment, taking into account the associated legal issues.”
According to its own statements, ARD offers selected “Tagesschau” videos under a corresponding license. One wants to support pupils, students and teachers, “but also all others who want to use information and knowledge content,” said the ARD. Such licenses created legal clarity. The aim is for users to be able to embed a video in their blogs or audio in their podcasts without legal problems and without time restrictions.
Open Creative Commons license as a solution
The ARD also said that scientific authors, experts and interlocutors in particular attach importance to “retaining sovereignty over the content of their contributions” and that these are not changed within the framework of a license and are not used commercially. “Within the limits of the law – including copyright – we have chosen to use a Creative Commons license, which does not allow the post to be modified and does not allow the post to be used commercially.” ZDF’s approach with the explanatory clips, on the other hand, goes much further.
“We are observing with great interest the path that ZDF is taking with the more open Creative Commons licenses. We see the advantages that this approach to knowledge transfer and are reviewing our strategy against the background of the experience that “Terra X” is gathering with free licenses,” said ARD.